What’s the difference between a Facebook Fan Page and a Facebook Profile?

Have you thought about developing a presence for your business on Facebook? If your customer base is already using Facebook and you have a strategy before you get started, it can be a great way to interact, spread awareness of your company and provide another avenue for communicating events, products and promotions.

If you’ve never used Facebook before, here’s a comparison to help you understand the difference between a Facebook Fan Page and a User Profile.

facebook-pageFAN PAGE
For businesses/products to spread customer awareness
facebook-profileUSER PROFILE
For individuals to interact with family and friends
Video & photo exchange Yes Yes
Discussion wall Yes
(Remember to check your wall; no email notification for new posts)
Yes
(New wall posts will prompt an email notification)
Status updates Appear in the news feeds of fans Appear in the news feeds of friends
# of connections Unlimited number of fans Limited to 5,000 friends
Connection confirmation Users are added as a fan instantly Friend requests must be confirmed by user
Discussion forum Yes No
Visitor statistics Yes (known as “Page Insights”) No
Messaging to all connections Yes Limited to 20 friends at a time

This post is part of Vision Design Group’s Weekly Web Tutor: Web tips & resources for savvy website owners. Subscribe to the Weekly Web Tutor to receive the tips by email every Thursday.

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