Printing CMYK vs. Spot Color
Let’s say you are planning on having some printing done, and your designer or printer asks… how many colors is it? Will you be printing 4 color process or spot color? Here is a brief explanation of the differences and how each method is best used. The image samples used in this post show the basic difference between a 2-color spot color, versus a 4-color (or “full color”) process logo. Although they look somewhat similar, they... [Read More...]
Logo design: Development progression from sketch to final brand
Vision Design recently completed a logo design for the Village of Trempealeau in Wisconsin. Although every logo we design is as unique as the business behind it, we follow a consistent development progression to achieve the final logo. Here’s our process, using Village of Trempealeau as an example. After we’ve done our research with our customer and gathered information about what the logo needs to convey, here’s what goes on at... [Read More...]
The appeal of using uncoated paper for print projects
Printing paper falls into 2 categories: coated paper and uncoated paper. Each category has a unique set of advantages and disadvantages to consider when choosing a type of stock for a print project. Coated paper has a surface sealant that changes the absorbency and finish of the paper—much like varnish on wood. There are different types of coatings that result in unique finishes, such as satin, matte, dull and gloss. The coating also prevents ink... [Read More...]
What is a vector art file?
Or…what art vector files? When we’re starting a new design project, we often ask our customers for a vector art file—usually when we’re working with a company logo, diagram or clip-art illustration. This post will tell you what a vector art file is, how it’s different from other art files, and why we request this type of file. There are two basic types of electronic image files: vector graphics and raster (pixel-based) graphics: Vector... [Read More...]
Does your business look like your business?
Branding your business is essential for identifying and marketing who you are and what you do in the business world. It’s an important way for people get to know you and remember you. We can work together to make your logo represent your business, your business cards look like your website, your website look like your sales flyer, your sales flyer look like it belongs in your pocket folder, and most importantly, the point is to make you look... [Read More...]
