Frequently asked questions about CPC marketing

After setting up Google Adwords accounts for many of our customers, we’ve compiled a list of the most frequently asked questions. Feel free to leave your own question in the Comments section below. First of all…what is CPC, and how would it benefit my business? Cost-Per-Click marketing is when an advertiser pays a website each time an ad is clicked. Also referred to as PPC (Pay-Per-Click) marketing, CPC allows an advertiser to select specific... [Read More...]

How CPC works: Flowchart for Google Adwords

Cost-Per-Click (CPC) marketing is a great way to drive immediate, targeted traffic to your website in order to increase conversions and profits. The major search engines all offer CPC under different names: Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter on Bing (formerly MSN/Live.com). When you create a CPC campaign at one of the major search engines, you are advertising to a market that is already searching for a product, service... [Read More...]