Why good content is critical for website success
As we study search engines, user behavior and ways to increase web traffic, we read over and over that “content is the key.” In a nutshell, the more fresh text, pictures and videos you have on your site, the better it will perform. This post will outline some of the benefits of quality content, then we’ll give you some ideas for generating some great content on your own site. What are the rewards for creating good content? Web... [Read More...]
Local search: Getting your business on the map
This just in from the official Google blog: the Local Business Center is changing its name to Google Places. Vision Design has worked with a lot of our customers to get their business listed on the Local Business Center, so we thought this would be a good opportunity to notify you of the change, and to explain what Google Places is to those of you who aren’t using it yet. According to Google’s official blog: Millions of people use Google... [Read More...]
Improving your website in 2010
Start planning now to make your website better in 2010! With the end of the year in sight, many business owners are beginning to look forward to 2010 and consider the question, “how can my business do better next year?” For many business owners, one of the best opportunities for getting more mileage out of your website can be in making your company visible to more web users than you’re currently attracting. Without investing in a... [Read More...]
Choosing the right keywords for your website: Part 2
If you’ve read part 1 of this article, you know that when choosing keywords for your website, it’s important to consider your customer’s search habits, keyword competitiveness and planning early. So, you ask, how do you go about determining exactly which keywords you should optimize for your website? To begin, sit down and develop a list of words and phrases to describe the products, services, and information that your website offers.... [Read More...]
Choosing the right keywords for your website: Part 1
So you have a great website—it looks attractive, is well organized, and functions flawlessly. You’re finished, right? Unfortunately, at this point, you are only part way home. A website won’t do you any good unless people actually visit it. This post will focus on choosing good keywords for optimizing your site to draw web traffic from search engines. One of the critical steps in getting your site to rank high on the search engine results... [Read More...]
Frequently asked questions about Search Engine Optimization (SEO)
What is Search Engine Optimization? Search Engine Optimization, or SEO, is an umbrella term used for the various techniques used to make a website’s content easy for search engines to find. Websites that are optimized for search engines are likely to gain a higher Search Engine Results Placement (SERP), which is key to helping searchers (a.k.a. potential customers) find your site. Factors that influence Search Engine Optimization include: ... [Read More...]
Improve your site’s search engine placement with off-page SEO
So, you’ve finished your website. The site design and content meet your carefully considered business objectives, and you’ve optimized your site for the keywords and phrases you believe your customers will use to find you. While you wait for the search engine spiders to make their way to your site and start indexing it, there are several steps you can take yourself to give your site a boost in visibility to your potential customers. The suggestions... [Read More...]
