Bounce rate demystified

What is bounce rate? We’ve covered this question on our blog before, but when I came across this great infographic from Kissmetrics, I couldn’t resist sharing it with our readers. Take a look at the graphic below to learn more … Continue reading

Free Whitepaper: The Small Business Guide to Effective Web Marketing (2nd Edition)

Free Whitepaper: The Small Business Gude to Effective Web Marketing

This FREE whitepaper is your road map to understanding the big picture of web marketing so you can make sure your business isn’t left behind as technology moves forward. This guide was created for busy entrepreneurs and business owners who … Continue reading

An introduction to Bing Business Portal

Bing business portal example

With the launch of their new Business Portal (currently in BETA), Bing is looking to take a bite out of Google Places dominance in local searches. In the past month Bing has made modest market share gains in total web … Continue reading

Harness the potential of the web to grow your business!

small-business-guide-to-web-marketing-cover

Free Whitepaper: The Small Business Guide to Effective Web Marketing This FREE whitepaper is your road map to understanding the big picture of web marketing so you can make sure your business isn’t left behind as technology moves forward. This … Continue reading

Bing search engine now feeding Yahoo search results

Bing search results

Big news at Microsoft’s Bing search engine since the beginning of August.  Along with launching their new webmaster tools for website owners (more on that soon), Bing has started to supply both paid and non-paid search results to Yahoo! search … Continue reading

Frequently asked questions about CPC marketing

After setting up Google Adwords accounts for many of our customers, we’ve compiled a list of the most frequently asked questions. Feel free to leave your own question in the Comments section below. First of all…what is CPC, and how … Continue reading

How CPC works: Flowchart for Google Adwords

Illustration of organic and sponsored search results on Google

Cost-Per-Click (CPC) marketing is a great way to drive immediate, targeted traffic to your website in order to increase conversions and profits. The major search engines all offer CPC; Google’s service is called Google AdWords, and both Bing and Yahoo … Continue reading