Web marketing & Cost-Per-Click (CPC)

Boost your website's visibility to potential customers

As the importance of an effective online presence grows, it’s important to evaluate your website’s performance regularly to make sure you aren’t left behind as technology moves forward. Vision Design Group wants to help ensure your website is performing better than the competition, bringing your business the results necessary to grow and build profits.

Vision Design Group has done extensive research and testing in website marketing techniques and relies on the best, most proven tools and techniques to boost the effectiveness of your site. Depending on the size of your website, its current performance and the intensity of competition in your field, Vision Design can help you implement a website marketing plan to increase your visibility to potential customers.

Cost Per Click (CPC) Advertising

Assuming that your website already has proper SEO (search engine optimization), the surest and fastest way to bring your site to the top of search engine results is to pay for improved placement in the form of Sponsored Links. Google, Yahoo and MSN all offer this type of advertising.

When you click on a CPC ad, a fee is charged to that business. There are no fees if your ad displays but is not clicked. The cost for each click is determined ahead of time by the advertiser through a bidding process that considers the amount you and competitors are willing to spend for each key word. CPC advertising is a very effective and affordable web marketing tool.

Vision Design will create your CPC ad campaigns, help you determine a marketing strategy and set up activity reports to be emailed to you at regular intervals. Spending can be adjusted to meet your budget and strategic business needs.

Learn more about CPC marketing on our blog, including a flowchart of how Google Adwords works, and FAQs about CPC.

Google Base (weekly data feeds to Google)  

e-Commerce websites and sites that add/change content frequently can benefit from feeding their new and updated content directly to Google. We will submit your site’s content (store items, real estate listings, content that changes periodically) to Google Base so that your items will all be updated weekly in Google’s database. This will bring your site’s items into the mix of regular search results, increasing exposure of your products and your website.

Contact us to learn how we can improve your web marketing strategies:

Call 507-453-0767 or Email Us

 

Every site we design contains essential elements of web marketing, including , sitemap and website submissions to the major search engines and key online directories, Google Local and web analytics.

Google Analytics is a robust web stats toolWebsite analytics provide insight into how your visitors are using your website and where they are coming from. With Google Analytics, Vision Design clients can monitor how much attention their website is attracting, including number of visitors, pages visited, web robots visiting, bandwidth used, and search engine referrals.

  • Find out exactly what keywords your customers are using to find your website along with the search engine they used.
  • Track conversion rates from Cost Per Click (CPC) marketing as well as organic search results
  • Create specific goals for your web visitors and track their progress by determining the steps required to reach that goal.

Web analytics can help you determine whether the essential web marketing we've performed is sufficient, or whether your site could benefit from other forms of web marketing.

Social Media Marketing

Connecting with your customer base through social media sites like Facebook, Twitter and YouTube can generate traffic, leads and sales for your business when used effectively. Vision Design Group can provide consulting on how to utilize this growing industry to work for your business, and we can also assist you with setup and integrating the tools into your website.

 

 

 

 

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