Vision Design Group client Llama Lo wanted to generate interest for its line of recycled wool blankets and hats for customers attending a trade show. To give trade show attendees a firsthand feel of the quality and softness of the material before the event, Vision Design Group created a direct mailer designed to include a swatch sample enclosed in a glued fold-over pocket.
The mail piece also promotes a story-board booth display (this, too, was designed by Vision Design Group) outlining the journey a discarded wool sweater takes through recycling and becoming the material for the Llama Lo products. (You can view the full Story of a Sweater on Llama Lo’s website.)
The direct mailer’s call to action is a perforated panel that separates from the mailer, requesting an email address from the customer. When brought to the booth at the show, it can be exchanged for a wool sample coffee sleeve or coaster.
In keeping with the recycled nature of Llama Lo’s products, the direct mailer was printed on natural textured recycled paper.