Vision Design Group client Llama Lo wanted to generate interest for its line of recycled wool blankets and hats for customers attending a trade show. To give trade show attendees a firsthand feel of the quality and softness of the material before the event, Vision Design Group created a direct mailer designed to include a swatch sample enclosed in a glued fold-over pocket.

The mail piece also promotes a story-board booth display (this, too, was designed by Vision Design Group) outlining the journey a discarded wool sweater takes through recycling and becoming the material for the Llama Lo products. (You can view the full Story of a Sweater on Llama Lo’s website.)

The direct mailer’s call to action is a perforated panel that separates from the mailer, requesting an email address from the customer. When brought to the booth at the show, it can be exchanged for a wool sample coffee sleeve or coaster.

In keeping with the recycled nature of Llama Lo’s products, the direct mailer was printed on natural textured recycled paper.

Llama Lo direct mailer and tradeshow materials