Case Study: Winona Health

Winona Health is nonprofit healthcare provider headquartered in Winona with several other locations serving Southeastern Minnesota. The organization has over 1,100 employees, more than 400 volunteers, and a diverse collection of services and specialties. In addition, Winona Health actively promotes community involvement campaigns “to be a recognized leader in the revolutionary transformation of community healthcare.”

Website design with content management

Vision Design worked with Winona Health marketing staff to redesign the layout and website organization to help users find more information and to effectively organize a large amount of content into an intuitive layout. The website features Google Calendars for managing events, dozens of online forms for feedback and  interaction, custom developed online nursery and provider directory, and up-to-the-minute wait times for customers going to the Urgent Care Clinic.

The Healthy Kids Club section features a specially designed look just for kids, and the third party Career Center tool was customized by Vision Design to look similar to the main website to create a seamless visual user experience. Vision Design provided ongoing hands-on training to Winona Health staff to give them the flexibility to make their own web updates and additions.

Winona Health website

Visit Winona Health’s website »

Photo collaboration

Winona Health’s marketing department frequently uses Vision Design photography for a variety of their own publication initiatives. Portable studio equipment facilitates a diverse set of photo-shoot situations. Uses include:

  • Feature Articles
  • Staff Portraits
  • Online Testimonials
  • Campus Displays
  • Billboard Campaigns
  • Advertising

Illustration

Covering three floors, several internal departments and other external branch locations in southeast Minnesota, Vision Design has developed custom illustrated maps and map keys to conveniently guide visitors to Winona Health’s many services.

Illustration by Vision Design Group

Video collaboration

Vision Design also provides video footage that Winona Health’s marketing department includes in online service featurettes and employee testimonials.

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