Once your website has strong organic search engine optimization (SEO), the fastest way to bring your site to the top of search engine results is to pay for ads in the form of a paid search, or pay per click (PPC) advertising campaign. Google, Yahoo!, and Bing all offer these paid search marketing tools. You may also hear pay per click advertising referred to as CPC or cost per click advertising. For smaller accounts or narrowly focused paid search accounts, our monthly management and optimization fees start as low as $200/month.
With paid search marketing, when you click on a PPC ad, a fee is charged by the search engine to the business running the ad. There are no fees if your ad is displayed but is not clicked. The cost for each click is determined ahead of time by the search engine through a bidding process, based on the amount you and competitors are willing to spend for each key word or phrase. Paid search advertising is a very effective and affordable web marketing tool.
Key elements of Vision Design Group’s paid search PPC management services are:
Work with client on paid search objectives and budget
Initial setup and configuration of PPC account, link to Google Analytics and other appropriate accounts
Identify and create PPC paid search campaigns and associated ad groups and keyword phrases specific to your company and product / service offerings
Manage and optimize PPC campaigns to increase traffic, reduce cost per click, improve click through rates (CTR), and optimize conversion rates
Provide reporting to show PPC campaign costs, traffic performance, and conversion rates
Vision Design will create your PPC paid search marketing campaigns, help you determine a marketing strategy, and review activity reports with you at regular intervals. Spending can be adjusted at any time to meet your budget and strategic business needs.
Vision Design Group staff have completed all elements of the Google AdWords certification exams, including Advertising Fundamentals, Advanced Search, Advanced Display, Shopping, and Video Advertising Advanced Certification competencies. We have experience optimizing campaigns for large and small clients, in B2B and B2C markets and ecommerce websites. Experience across a number of industries gives us knowledge of a variety of techniques for writing ads, picking keywords, and modifying bidding strategies to get you best visibility among your competitors. See also the Google Advertising Guide: Working With Third-Party Vendors. We comply with their partner standards for account management practice, ethics, and transparency.
If your business offers products, we can also assist you in setting up a Google Merchant Center account. We can help you create a product feed and manage Google Shopping ads for your products. Google Shopping ads offer some unique advantages for companies selling product online, but also require careful attention to data feed information and bidding to maintain the most cost effective ad positioning.
Bing Ads Accredited Professional Company
For accounts where Google AdWords are successful, we can also assist you running PPC advertising with Bing on the Microsoft website network. Extending your paid search ads to include Bing Ads will allow you to reach potential customer on Bing, Yahoo! and other Microsoft related search engines. Vision Design Group is a Bing Ads Accredited Professional Company with access the special promotions and advanced Bing Ads support.
Already running paid search marketing campaigns through Google AdWords? Ask us about a free review of your AdWords account to see if we can help you optimize your campaigns and paid search spend.