Connecting with your customer base through social media sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube can generate traffic, leads and sales for your business when used effectively. Vision Design Group provides consulting and social media strategy planning to effectively use this growing marketing channel for your business. We can also assist with setup and integration of social media platforms in your marketing and website.
Social Media Marketing Strategy
Creating a social media marketing strategy that integrates with your other forms of digital marketing and promotion is the first step. Your selection of social media platforms, types and frequency of posting, and interaction with your clients and prospects should be clearly spelled out. Social media platform effectiveness varies widely depending on whether you are a local retail business, or a nationwide business-to-business company. Vision Design Group can help you with determining which social media platforms to use for your business or organization.
Elements of our social media strategy planning process include:
- Jointly identify your business marketing goals
- Determine appropriate social media marketing goals
- Select the most effective social media platforms and strategy for your business
- Planning of target audience and social media editorial calendar for posting
- Set up and training on target social media platforms
- Assist with initial posts and social media engagement as needed
- Ongoing support and monitoring of social media activity and effectiveness
Want help with your social media messaging and graphics? Vision Design Group can help you align your social media properties with your website and other branding elements. If you need photographs or images for ongoing use in your social media posts, we can help you build a library of shots of your products and services.