Queen City Panel is a new business unit for Queen City Construction in Rochester, Minnesota. Being a leader in the use of metal panel wall construction for commercial buildings lead to a focus on commercial modular wall systems. New production facilities in 2014 allow Queen City Panel to manufacture a broad range of steel panels for contractors throughout the United States and Canada.
Creating a logo was the first step in branding this new business. There was a desire to maintain the connection to the parent company, Queen City Construction, while creating a modern and enduring look for the business. Several concepts were shared and refined with the owners of the company to be sure the logo fit the image and characteristics for the business they wanted to project.
Logo usage Guidleines
Print Design Services
A corporate brochure was needed to allow sales staff to overview the benefits of metal panel construction. Communicating the range of applications and finish options was a key objective. Vision Design Group provided graphic design, photography, and copy writing services, and also coordinated printing of the brochure.
Using WordPress as a content management system, a website with a design to match other elements of the promotional mix was developed. The latest responsive design techniques were used to view and navigate on smartphones and other mobile devices. Photo galleries are to highlight recent examples of Queen City Panel projects. Search engine optimization was key to help visitors find this new website. Vision Design Group also provides paid search management and optimization to drive targeted traffic to the website. An email marketing template to match the website was also designed to allow direct communication with company clients and prospects.
Rounding out the marketing materials for this client are a letterhead, envelopes, business cards, and thank-you cards designed by Vision Design Group as part of the integrated branding strategy. Ongoing support of other sales and marketing materials is provided to support company sales representatives. Vision Design Group can supply vehicle graphics, building signage, training materials, and other items as a one stop resource for all marketing needs.