Joe’s Custom Baits in Rollingstone, MN creates master-crafted, hand painted fishing lures for avid fishermen. This is a unique company that designs and builds its own line of lures for large sporting fish such as walleye and bass. The company accommodates each customer and is happy to create custom designs based on the personalized requests. The hands on approach of creating and painting each lure creates a sense of artistry you simply won’t find in main stream stores.
Our team helped redesign a new sporting goods website for Joe’s Custom Baits that better compliments the company’s brand. To help modernize the site, our team used Shopify as the new platform. With Shopify, Joe’s Custom Bates can update and monitor inventory, while customers will find it very easy to purchase the lures they are looking for.
The website also features a new design with a clean navigation and easy accessibility for desktop and mobile users. Our commercial photographer captured stunning photos of the jigs for sales purposes and are also artfully displayed to tie the site together.