Bringing Bethany Housewares and Lefse Time Together

For years, Lefse Time has been a trusted name for lefse makers and Scandinavian cooking enthusiasts. Bethany Housewares had an opportunity to build on that history while expanding its online presence and product offerings—and the website was the perfect place to bring it all together.

We combined the existing Lefse Time website and the Bethany Housewares brand into one new online home at bethanyhousewares.com. The goal was to make Bethany Housewares the primary brand while carrying forward the recognition, products, and heritage that customers already knew from Lefse Time.

Because Lefse Time had built a strong presence in search over the years, preserving that momentum was a big part of the project. Products like lefse grills, griddles, and turning sticks already had a loyal customer base and strong organic visibility, particularly heading into the fall and holiday seasons. We structured the new site to maintain that focus while creating room for Bethany Housewares to introduce a broader range of products.

The new website brings those products together in a way that makes it easier for customers to browse, shop, and discover something new. Lefse remains an important part of the brand’s story, while the new structure gives Bethany Housewares room to grow beyond it.