Pay Per Click (PPC) and Cost Per Click (CPC) advertising is a cost-effective marketing tool that can help increase your website’s visibility by displaying ads to potential customers, and you are only charged if your ad is clicked.
PPC ads available on Google, Yahoo! and Bing can lead visitors to specific pages on your site to encourage sales and inquiries. For smaller accounts or narrowly focused paid search accounts, our monthly management and optimization fees are designed to work with your budget.
Key elements of Vision Design Group’s paid search PPC management services are:
Work with client on paid search objectives and budget
Initial setup and configuration of PPC account, link to Google Analytics and other appropriate accounts
Identify and create PPC paid search campaigns, ad groups and keyword phrases specific to your company and service offerings.
Manage and optimize PPC campaigns to increase traffic, reduce cost per click, improve click through rates (CTR), and optimize conversion rates
Provide reporting to show PPC campaign costs, traffic performance, and conversion rates
Vision Design Group is a Google Partner
Vision Design Group staff are certified in Google AdWords exams, including Advertising Fundamentals, Advanced Search, Advanced Display, Shopping, and Video Advertising Advanced Certification competencies. We have created PPC campaigns for a large spectrum of industries and B2B and B2C markets.
Visit Google Advertising Guide: Working With Third-Party Vendors to learn how we comply with their partner standards for account management practice, ethics, and transparency.