Marketing Plans for Senior Living Community
Seniors and family members want to know they are choosing the best senior living community. A well-designed website will help prospective clients gain a clear understanding off the senior living services and easily guide visitors to view property availability, floor plans, specifications of care services, facility amenities, photo galleries, maps, online forms, and more. View our selection of senior community websites to understand how a clear and concise website will help you stand out from the rest.
Make a positive first impression on families searching for senior living options for their loved ones. A well-designed website helps to build trust in your brand, communicates the value of your services and navigate visitors to the next steps. Mobile-optimized, user-friendly design and strong calls to action will generate more leads for your facility.
Pay Per Click Advertising (PPC)
PPC drives targeted traffic to your site immediately by bidding on keywords and phrases related to your senior care property and services. Your ads show when families looking for senior care services enter related keywords into a search at Google. PPC marketing is a great tool to supplement your website’s organic traffic and target your specific audience.
Search Engine Optimization (SEO)
SEO is a term for various techniques used to attract organic or free website traffic. Your website’s content should be easy for search engines to index. Correct keywords that relate to your senior care facility placed in the website copy, meta titles and descriptions will gain you higher Search Engine Results Placement (SERP) when people search for senior care and services.
Google My Business
Google My Business is a way to list your senior living company on Google for free. Your business listing is especially important for local searches as your senior living company’s contact information, hours, and location are immediately available on the search results page. Clients can click directly to your website from your listing if they need more information.
Our print designers are skilled in visually organizing technical data to be both aesthetically pleasing, and easy for the reader to understand. Whether your publication is a small brochure or several hundred pages long, our expert combination of photos, copy and graphic design can help your company communicate effectively with your audience.
Branding & Logo Design
When families see your logo, they should know immediately from the design that you are a senior living community. Your logo should tell potential clients the name of your senior community and create a visual symbol that represents your business. Having a professional, well designed logo makes your senior living company memorable and builds trust.
Images transcend language and words and allow for a greater understanding of your senior living community. Professional photography of your services and campus will set your facility apart from the others with high quality images that presents the experienced care for your residents in the best way. This is a great way to offer a visual reassurance for adults and their parents.
Families want the peace of mind that Mom and Dad are living in a safe, comfortable community. With 360º photography, families who cannot visit in person have convenient access to virtually tour senior apartments, common areas, amenities, and more from anywhere.
AbiliT Senior Living – MN, WI, and IA
Appleton Retirment Community – Appleton, WI
- Bluffs of Duluth – Duluth, MN
- Bluffs of Lake City – Lake City, MN
Colby Retirement Community – Colby, WI
Creamery Creek Senior Living – Viroqua, WI
Eagle Ridge Senior Living – Osceola, WI
Elysian Senior Living – Red Wing, MN
Landings Senior Living – Blaine, MN, Minnetonks, MN & Sauk Rapids, MN
Lewiston Senior Living – Lewiston, MN
Meadow Lakes Senior Living – Rochester, MN
Medford Senior Care – Medford, MN
Mill City Senior Living – Faribault, MN
Millers Landing Senior Living – Minneapolis, MN
Prairie Meadows Senior Living – Kasson, MN
Preferred Senior Living – Ellsworth, WI
Sauer Health Care – Winona, MN
Senior Housing Management – Cedar Rapids, IA
Traditions Senior Living – Preston, MN, La Crescent, MN, Madison, WI