Website Upgrade: Lane Plastics
In the world of manufacturing, precision isn’t optional—it’s everything. That’s something Lane Plastics has learned from over 50 years of custom plastic thermoforming, where they’ve devised solutions for everything from construction to agriculture, packaging, to industrial protection. While their products are engineered to the highest industry standards, their website needed some extra upgrades to compete effectively in search results.
A Manufacturing Website Upgrade That Delivers Results
The goal for this manufacturing website upgrade was to elevate the company’s visibility in search results, and transform the site into a tool that actively supports sales and growth. In order to accomplish this, the site needed some essential SEO updates that reflects their technical capabilities and industry credibility. We took Lane Plastics’ website from static to strategic with comprehensive keyword integration that would improve both organic and paid search results. Product pages were also restructured with easy-to-view layouts, clear calls to action, and internal links—giving both users and search engines clarity to find the right information.
Lane Plastics now has a digital presence that doesn’t just look modern—it functions with strategic precision. The site ranks higher, loads faster, and communicates more effectively with customers who expect clarity and credibility from the suppliers they choose. For industrial and manufacturing brands, a great website isn’t about flash—it’s about function, trust, and showing up when it counts. See it for yourself!

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