Website Redesign: Central Synthetics

Central Synthetics is an authorized AMSOIL dealer with a reputation for providing top-tier synthetic lubricants to car enthusiasts and everyday drivers alike. With motor oil this good, their digital experience has to be just as smooth and powerful. They approached our team for an ecommerce website redesign that could match the quality of the products they sell, and we were more than happy to pop the hood and get to work.

The new Central Synthetics website received a comprehensive refresh with engagement and usability in mind. We tightened up the navigation, giving users a clear route to product categories, education, and purchasing options. Additionally, the introduction of custom post types for products and categories, allows the Central Synthetics team to easily update, add, and organize inventory without needing to navigate confusing backend settings.

Another element of this ecommerce website redesign was expanding the descriptive content for Central Synthetic’s products and informing customers about the benefits of AMSOIL products for various vehicle types. Combined with CTAs and direct links to AMSOIL’s website, these pages serve as both educational tools and conversion drivers. From the first click to final checkout, the site now guides users along the path to purchasing.

Their new website isn’t just another refresh, it’s a digital tune-up built for performance, efficiency, and growth. With better tools for the team and a smoother ride for customers, this redesign helps them stay ahead of the curve in a competitive market. See For Yourself!

Shift your business into high gear with an ecommerce website redesign customized to your brand! Chat With Us to get started.

Our job is helping our customers succeed online. See some of our past ecommerce projects HERE!