Website Redesign: Between The Bluffs

Published On: December 16th, 2025|Categories: News, Fine Arts, Photography, Music & Authors, La Crosse, WI|
Vibrant landscape painting displayed on a laptop and smartphone for the Plein Air Between the Bluffs event.

A Cohesive New Home for Between the Bluffs Under CRAVA

When CRAVA decided to bring the Plein Air Between the Bluffs festival into their digital fold, the goal was to create a seamless, updated home for the event that retains its unique identity while benefiting from CRAVA’s infrastructure and web platform. That transition is now complete, and the results deliver both clarity and convenience.

As part of the overhaul, we replaced the previous PDF-based application and registration forms with interactive online forms. Now artists and participants can register, apply, or sign up directly on the site — no downloads or manual submissions required. We also integrated a payment gateway so registration fees and payments can be handled smoothly and securely online. These updates streamline user experience and significantly reduce administrative overhead for the Plein Air Between the Bluffs team.

On the front end, the redesigned site maintains the festival’s distinctive look and feel — with clear navigation, mobile‑friendly layout, and updated visual presentation — so visitors can easily browse artist information, event schedules, registration details, and festival history. Behind the scenes, the site is built for scalability, security, and ease of maintenance, setting the stage for future editions of the festival without the past friction.


See the new site → 
crava.org/between-the-bluffs

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